Advanced Google Adwords Interview Questions and Answers- webbopedia

Here we have mentioned most frequently asked Google Adwords Interview Questions and Answers specially for freshers and experienced.

1. Explain what is AdWords?

Ans:

AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.

2. Explain how AdWords work?

Ans:

Adword directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.

3. Explain why to use Google AdWords?

Ans:

For Google AdWords few visitors will value more than a million visitors as the traffic that is generated from surfing information wouldn’t really want to buy the product. Whereas, traffic is generated through pay per click those people know what they are clicking at and what they want to buy. Therefore, that traffic is way more valuable.

4. Explain what is Ad rank?

Ans:

Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.

5. Explain how does a Google auction work?

Ans:

The auction is run billion times a month and users finds ads that falls in the category they are looking for. The search engine processes it and fixes the rank positions based on the auction which is again in relation to the cost per click.

6. Explain what is Google Quality Score?

Ans:

Quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.

7. Explain what is an ad group in Google AdWords?

Ans:

Ad group is a vessel of your keywords, advertisements, and landing pages. If one prepares AdWord campaigns that are properly structured then Google also rewards those advertisers. It is advisable to organize keywords into theme for a better structure.

8. Explain what is conversion optimizer in AdWords?

Ans:

Conversion Optimizer in Google AdWords is a tool for bid manipulation that decides as to which clicks on the ad will add value to it. It helps in getting a better return on investment.

9. Mention in Google AdWords that options can’t be changed after creating an account?

Ans:

Once creating an account Currency and Time Zone cannot be changed. therefore it is recommended to fill in the details carefully.

10. Explain as to how can you improve conversion rates?

Ans:

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

11. What is the benefit of using broad matches with negative keywords, instead of exact match keywords by themselves?

Ans:

Your ad will attract more traffic and you can create keyword lists more quickly.

12. What are Google Ad Extensions?

Ans:

The Google Ad extentions are mentioned as following:

Sitelinks
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension
Image and drop down navigation Ad extension

13. What is the formula to find CTR (Click Through Rate)? Does CTR help in improving quality score?

Ans:

The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.
Yes, CTR does help in improving quality score.

14. What is the most important factor in determining your ad position

Ans:

The most important factor in determining ad position is Cost per Click or CPC. Whereas, CTR or Click Through Rate comes second.

15. If you manage several AdWords accounts and have created a standard password for all of your client’s accounts, which additional information is needed to access the client account?

Ans:

You would need a unique email id as these will manage single MCC account.

16. How do you calculate ROAS (Return On Ad Spend)?

Ans:

It’s the ratio of sales/spend.
E.g.- An INR 50,000 in sales for INR 10,000 budget has 5:1 ROAS.

17. What does broad match modifier stand for in Google AdWords? How do you denote broad match modifier?

Ans:

The broad match modifier lets us create keywords that have more reach as compared to the phrase match and more control than broad match. Incorporating modified broad match keywords to one’s campaign can makes it easier for them in getting more clicks and conversion at a minimal ROI.
You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. The words to which a + is added must be there in the user search query to trigger your ads.

18. What is maximum length of Destination URL?

Ans:

1024 characters is the maximum length of a destination URL.

19. What factors affect landing page quality?

Ans:

Relevance to ad text and keywords in adgroup, original content, page load times, user friendliness, ease of navigation, conformation to site policies, transparency like contact information and privacy policy etc affects the landing page quality.

20. What are Automatic and managed placements?

Ans:

Managed placements basically lets you choose the location of your ads whereas automatic ads doesn’t give that option. So you can manage your managed ads on location network.

21. What are the first steps you should take if your ads get disapproved for any reason?

Ans:

If in case your ads gets disapproved, you’ll get a notification in regard to it along with an email. Once you know why have your ads been disapproved then you can work on editing you ad and fix the problem there and then. Sometimes, you need to make changes in your ad text and in other cases we may need to edit both which means ad along with website.

22. Can you bid on competitor trademark terms in Google? Can you use them in your ads? What is the character limit for the headline of a search text ad?

Ans:

Google AdWords generally only blocks the use of trademarked terms in the ad copy but does not prevent advertising on trademark keyword terms themselves. Also, headlines should contain a maximum of 25 characters at max.

23. What is the significance of Impression share metric?

Ans:

Impression share = impressions / total eligible impressions
Impressions are estimated using various factors including targeting settings, approval statuses, quality and etc. Impression share data is accessible for campaigns, ad groups, product groups and for various keywords.
It is a good way to elaborate on whether the ads will reach more people if you increase your bid or budget, basically is it viable or not.

24. What feature in PPC ads allows you to automatically include the user’s query into the ad text?

Ans:

User’s query into text can be automatically included by Dynamic Keyword Insertion or Keyword insertion in general. You can also read our blog on PPC interview questions and answers to get well versed with PPC as well.

25. What is Phrase match? How do you denote it? What keyword match type is used by Google if you do not specify a match?

Ans:

Phrase match allows your ad to be displayed to the potential customer when he writes the exact same keywords along with some more words.

26. Can you directly link to a product brochure in PDF in your AdWords ad?

Ans:

No, this can’t be done.

27. Which report allows you to view performance data for search queries that triggered your ad and received clicks in AdWords?

Ans:

Search Term Report is the only report that helps you to view performance data for search queries that might have triggered your ad and received clicks in AdWords.

28. Does Google page rank (PR) of a landing page help in quality score?

Ans:

No, both page rank and quality score and not at all related to each other.

29. What is the difference between CPM, CPC and CPV bidding?

Ans:

CPM : Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.
CPC : Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.
CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.

30. Your advertiser calls you and is very upset that they’re not seeing their ads when they type in their keywords into the search engines. Why might this be happening?

Ans:

The keywords they are using, must not be included in the AdWords account or otherwise ads are disapproved or the targeting location where they are trying to view your ads may not be proficient.

31. Explain what is Adwords?

Ans:

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.

32. Explain how Adwords work?

Ans:

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

33. Explain why to use Google Adwords?

Ans:

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.

34. Explain what is Ad rank?

Ans:

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

35. Explain how does Ad rank impact Cost-Per-Click?

Ans:

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way
Your Price = The ad rank of the person below you/ your quality score + $0.01

36. Explain how does a Google auction work?

Ans:

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

37. Explain what gets entered into a Google Account?

Ans:

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

38. Explain what is Google Quality Score?

Ans:

Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance. Higher quality score keywords will save your money and earn better ad ranking.

39. Explain what is an ad group in Google Adwords?

Ans:

Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

40. Explain what is conversion optimizer in Adwords?

Ans:

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.

41. Mention some of the Google Adword Ad Extensions?

Ans:

Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords are

Sitelinks
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension
Image and drop down navigation Ad extension

42. Mention in google Adwords that options can’t be changed after creating an account?

Ans:

After creating account Currency and Time Zone, cannot be changed.

43. Explain how you can improve conversion rates?

Ans:

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

44. Mention what is the limit set for the number or characters for Adwords ad?

Ans:

Limit for Adword is

Description line 1st : 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.

45. Explain what is the meaning of CTR and how you can calculate?

Ans:

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
These will give you an answer in percentage like what percentage of customers have viewed your ad.

46. Mention what are the type of Keywords?

Ans:

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

Research Keywords: It tends to contain one or two words – Tea
Consideration: It tends to contain two or three words – Green Tea
Purchase: It must have more than three words – buy loose green tea
Loyalty: This must be shorter- Starbucks

47. Explain what is Google Ad API?

Ans:

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

48. Mention what all things can be done using Google Ad API?

Ans:

With Google Ad API, you can build an application that can do following things

You can automatically generate keywords, ad text, custom reports and landing pages
Develop additional applications and tools to help you manage accounts
Synchronize Adwords data with your inventory system to manage campaigns based on stock

49. Explain how you can track conversions in Google Adwords?

Ans:

In Google Adwords, conversion tracking can be done in following ways

Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
View-through conversion window options tracks when a person sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

50. Explain what are the other two options for bidding other than C-P-C?

Ans:

Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

51. Explain how Google AdWords work?

Ans:

Google AdWords works on the basis of a bidding system, where the bid price and quality score determines if an ad will appear on the top of Google page. Higher the bid and quality score, better are the chances of an ad being on top.

52. What is Quality Score?

Ans:

Quality Score is the rating given by Google based on the relevancy of keywords used and the PPC ad design. It is based upon multiple factors like CTR (click-through rate), keyword relevance, landing page quality and relevance, ad text relevance, and performance of previous ads.

53. Why do you think PPC is important in digital marketing?

Ans:

PPC is important in digital marketing for the following reasons:

You can reach the right customer at the right time.
PPC shows results quickly as compared to organic campaigns.
PPC can be effective in advertising odd products which are difficult to find easily.

54. Should PPC be used by big brands only?

Ans:

No. All brands can get the most out of PPC. It all depends on finding the relevant, targeted, high-intent keywords that will work effectively.

55. What is Ad rank?

Ans:

Ad rank is your position on the Google page and is determined by Quality Score.

56. How does ad auction work on Google AdWords?

Ans:

Ad auction runs billions of times each month and the most relevant ads are shown to the users based on what they are viewing.

57. What are the various Google AdWords extensions?

Ans:

There are different types of extensions which can be used to increase traffic. Some of the common ad extensions are: sitelink extension, callout extension, structured snippet extension, call extension, message extension, location extension, affiliate location extension, price extension, app extension, review extension and promotion extension.

58. What is the character limit for AdWords ad?

Ans:

Headline 1 – 30 characters.
Headline 2 – 30 characters.
Description Line – 80 characters.

59. Which settings cannot be changed after creating an AdWords account?

Ans:

Time zone and currency.

60. What should be the ideal quality score for AdWords?

Ans:

Google benchmarked 5 and above as the ideal quality scores for best results.

61. What is CTR and how to calculate it?

Ans:

CTR (click-through rate) is used to measure the success of an ad. To calculate CTR one can use the formula: number of clicks/number of impressions X 100 = CTR.

62. What is the difference between clicks and impression?

Ans:

Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.

63. What are the different types of automatic bidding strategies?

Ans:

The different automatic bidding strategies in AdWords are:

Maximise clicks – automatically adjusts bid to get as many likes as per the budget.
Target search page location – automatically sets bid to increase the chances of an ad getting displayed at the top of the google search page or on the 1st search page.
Target out ranking share – automatic setting of bids to outrank a domain and how often.
Target CPA – automatically sets bid to get the maximum conversions as per the target CPA.
Enhance CPC – automatically adjust bids to maximise conversions.

64. What is the use of Conversion Optimizer?

Ans:

Conversion Optimizer in AdWords is a tool which manages bids at the keyword level and decides which clicks on the ad will be valuable, leading to higher ROI (return on investment).

65. What are the targeting options in Search network ads?

Ans:

Keywords, demographics, interests and topics, and placements.

66. What are the targeting options in Display ads?

Ans:

Remarketing, demographics, interests and topics, placements, and auto & manual.

67. What are the different types of access levels in AdWords?

Ans:

The different types of access levels are: email access, read-only access, standard access and admin access.

68. What is ad rotation?

Ans:

When there are multiple ads within an ad group, the ads will rotate as only one ad at a time can be shown from a single account.

69. What is Google ad API?

Ans:

Google Ad API is designed for large, tech savvy advertisers and third parties. It allows developers to build an application that will interact directly with the Google AdWords server.

70. How can you track conversions in Google AdWords?

Ans:

Tracking conversions can be done using basic tracking code provided by AdWords and modifying it with additional code unique to a particular platform. The view-through conversion window option tracks when a person sees your ad but does not click it. You can also access the search funnels inside tools and analysis, where you can know when customers click on an ad for the first time and how frequently they saw your ad before getting converted.
The above questions cover most of the topics related to AdWords and PPC. However, you will require to have all the techniques on your fingertips in order to be successful in your interview. Naukri Learning offers a variety of professional training courses in digital marketing, AdWords or PPC to help you become an expert in the field.

71. What is Google Adwords?

Ans:

72. Explain how Adwords work?

Ans:

73. Explain why to use Google Adwords?

Ans:

74. Explain what is Ad rank?

Ans:

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

75. Explain how does Ad Rank impact Cost-Per-Click?

Ans:

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay when someone clicks on their ads. Your CPC can be calculated by following way.

Your Price = The ad rank of the person below you/ your quality score + $0.01

76. Explain how does a Google auction work?

Ans:

Each month auction gets run billion of times, and the result is such that users find ads that are relevant to what they are viewing The search engine processes the request and runs the auction that determines the ad positions and each advertiser’s CPC.

77. Explain what gets entered into a Google Account?

Ans:

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related to the auction with the maximum bid specified as well as the associated ad.

78. Explain what is Google Quality Score?

Ans:

It is the estimation of the quality of ads keywords and landing page higher quality ads can lead to lower prices and better positions it is reported on 1 to 10 scale and its components are expected CTR, ad relevance, and landing page quality.The more relevant your ad is to the user the more likely is that you will see the higher quality score.

79. What are Automatic bidding strategies?

Ans:

The Automated bidding strategies are as follows:

I.Maximize Clicks:-
Automatically set bid to help to get as many clicks as your budget.

II.Target Search Page Location:-
Automatically set your bid to help increase the chances that your ad appear at the top the page or on the 1st page of search results.

III.Target Out Ranking Share:-
You choose a domain you want to outrank and how often you want to outraken.

IV.Target CPA:-
Automatically set bids to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.

V.Enhance CPC:-
Automatically adjust manual bids to try to maximize conversions.

80. Explain what is an ad group in Google Adwords?

Ans:

An ad group is a container of your keywords, ads, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. It’s not desirable to include all your keywords into the single ad group but to make keywords into themes.

81. Explain what is conversion optimizer in Adwords?

Ans:

Conversion Optimizer is a tool used by Google Adwords forbid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment (ROI).

82. Mention some of the Google Adwords Ad Extensions?

Ans:

Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in AdWords are:-

Sitelinks
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension

83. Mention in Google Adwords that options can’t be changed after creating an account?

Ans:

After creating account Currency and Time Zone, cannot be changed.

84. Explain how you can improve conversion rates?

Ans:

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users with the campaign that helps in conversions.

85. Mention what is the limit set for the number or characters for Adwords ad?

Ans:

Limit for Adwords is

Headline line 1st: 30 characters
Headline line 2nd: 30 characters
Website URL: 15 characters
Description: 80 characters
Destination URL: 1028 characters
In URL No images are allowed.

86. Explain what is the meaning of CTR & how you can calculate?

Ans:

CTR stands for Click through rate. CTR tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is given as follows
CTR = Number of Clicks / Number of impressions X 100

87. Mention what is the type of Keywords?

Ans:

There are no specific types of Keywords however they are classified on the basis of how likely is going to be clicked by visitors

Research Keywords: It tends to contain one or two words – Tea
Consideration: It tends to contain two or three words – Green Tea
Purchase: It must have more than three words – buy loose green tea
Loyalty: This must be shorter- Starbucks

88. Explain what is Google Ad API?

Ans:

API stands for Application program interface. Google Ad API is designed for representing large, tech-savvy advertisers and third parties.
It allows developers compile an application that directly interacts with Google Adwords server.

89. Mention what all things can be done using Google Ad API?

Ans:

With Google Ad API, you can build an application that can do following things:

You can automatically generate keywords, ad text, custom reports and landing pages.
Develop additional applications and tools to help you manage accounts.
Synchronize Adwords data with your inventory system to manage campaigns based on stock.

90. Explain how you can track conversions in Google Adwords?

Ans:

In Google Adwords, Conversion tracking can be done in following ways Tracking purchases by including basic tracking code provided by Adwords and changing it with extra code unique to your particular e-commerce platform View-through conversion window options tracks when a person sees your ad but does not click it (impression) By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

91. Explain what are the other two options for bidding other than CPC(Cost per Click)?

Ans:

CPC stands for Cost per click. Rather than CPC we have other two options are Cost per Thousand Impression (CPM) and Cost Per Action (CPA).

92. What are the Targeting options in Search network ads?

Ans:

Keywords
Demographics
Interests and topics
placements

93. What are the Targeting options in Display network ads?

Ans:

Remarketing
Demographics
Interests and topics
placements
Auto & Manual

94. Different sizes of display ads?

Ans:

I.Square and rectangular image ads
accepted size for square: 200*200, 300*300
accepted size for rectangular image ads: 300*250

II. Leaderboard image ads
accepted size: 728*90, 468*60

III.Skyscraper image ads
accepted size:160*600, 300*600

95. What are the access levels in AdWords?

Ans:

I.Email Access
II.Read-only Access
III.standard Access
IV.Admi Access

96. What are the different types of billing strategies?

Ans:

There are three different types of billing strategies:
I.Automatic billing
II.Manual billing
III.Monthly invoice

I.Automatic billing:-
It automatically increases the billing based upon your ads.

II.Manual billing:-
By manually we can do the billing.

III.Monthly invoice:-
if we want to do monthly invoice the company must complete at least one year of registration. You must spend 5000$ at least in a month.

97. What is Ad rotation?

Ans:

If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.

98. What is Rotate Evenly?

Ans:

When an ad group is enabled will rotate the ads in the ad group evenly for a 90 day period.

99. What is Rotate Indefinitely?

Ans:

The setting delivers your add more evenly into an adoption but does so far an indefinite amount of time and does not optimize.

100. What is IP Exclusions?

Ans:

You can exclude IP address by campaigns so, that all adds to the campaign are blocked from computers and networks associated with those IP address.
You can take care adds of certain neighborhoods of the internet map by excluding the IP address.

101. What is Adwords Experiments?

Ans:

Adwords Experiments it allows you to test changes to your account on the portion of the auction that your ads participate.

102. What is Keyword Insertion?

Ans:

It lets you automatically update your ads with the keywords in an ad group, this can help make your ads more relevant to user
searching for what you offer.

There are three different types of keyword insertion:
I.Title case
II.Sentence case
III.Lower case

I.Title case:
The first letter of all your keywords should be capital.
{Keyword: Default Text}

II.Sentence case
Only First letter of keyword will be capital.

III.Lower case
No letter should be capital.

103. What is Dynamic search ad?

Ans:

It uses the Google organic web crawling technology to automatically target relevant search queries based on retailers website contains.
Advertisers with the content rich website will see the best results by using dynamic search ads.

104. What are the targeting options in Dynamic search ad?

Ans:

All web pages
Specific web pages
page feed

105. What is an Opportunities tab?

Ans:

It is an entire section dedicated to helping to improve your campaign.it can help you to discover new keywords improve bid budget etc.

106. What are Ad Preview and Diagnosis tool?

Ans:

A tool in your account that helps to identify why your add or ad extension might not be appearing the tool also shows a preview of Google search results page for specific terms this helps you to see which ad and ad extension is showing for the keyword.

107. What is Over delivery credit?

Ans:

Over delivery credit is when AdWords show your ad more than what your daily budget would normally allow, your daily cost would be up to 20% more than average daily budget but in complete monthly billing period you will never be charged more than your monthly charging limit.

108. What are Invalid Clicks?

Ans:

Clicks on the ad that Google considers to be ill legitimate such as unintentional clicks or clicks resulting from malicious software.

109. Guidelines for search ads?

Ans:

I.All caps are not allowed
II.Click Here is not allowed

110. What is Remarketing?

Ans:

Remarketing helps you reach people who have visited your website or used your app.there are two types of Remarketing

I.Standard Remarketing:-
it will show an ad to your past visitors as they browse display network websites and use display network apps.

II.Dynamic Remarketing:- Target People who have visited your website for a particular product or services.

111. What is PLA?

Ans:

PLA Stands for Product Listing Ads. This ad strategy is used to advertise products ads on Google search and partners.
This campaign is also called as shopping campaign mostly used by E-commerce website.

112. What are Converted Clicks?

Ans:

Converted Click is a metric which is used to track the total number of clicks which resulted in a conversion.

113. What is Price Extension?

Ans:

Price Extension is used to display the price of a relevant product.

114. What is meant by Search queries?

Ans:

Search queries are the exact keywords for which your ads were triggered.

115. What is Campaign Management?

Ans:

Campaign Management is a process of creating and managing an advertising campaign for a company on Google Adwords.

116. What is Click tag?

Ans:

Click tag is used to track a total number of clicks on the links from different sources.

117. What is Google Adwords Double Serving Policy?

Ans:

It means the advertiser cannot advertise for same keywords from multiple accounts. The purpose of this policy is to avoid showing ads of same companies.

118. How can you improve Quality Score?

Ans:

I can Improve Quality Score by using optimization techniques in the campaign.

119. What is Keyword density?

Ans:

Placing the relevant keywords throughout your content is very important it helps search engines work out what your content is about.

120. What is Ad unit?

Ans:

Ad unit represents an ad location on one or more pages of your website an ad unit object include size an id and the unique name the id is used to identify ad unit objects.

121. What is PPC marketing?

Ans:

PPC means Pay Per Click. It’s a marketing strategy to drive traffic to our website via search engines and partner sites. Advertiser will only pay if he receives the visit click on his ads.

122. What is meant by Campaign Management?

Ans:

Campaign management is a process of creating and managing an advertising campaign for a company on Google AdWords. In this we have to divide the campaign based on AdGroups and select relevant keywords for each adgroups. Manage the ad formats and bidding for keywords etc. Campaign manager overall responsibility is to manage the campaign and provide a Positive ROI.

123. What is DFA ?

Ans:

Double Click for Advertisers. DFA is an ad server which is used to track impressions and clicks for your creatives on various networks. You can’t buy inventory through DFA. You can only track the performance of your campaigns. Main functions of DFA is ad trafficking and reporting.

124. What is DFP ?

Ans:

DFP stands for Double Click for Publishers. If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they use DFP. For example most of the public sites like way2sms.com, w3schools.com etc use DFP for ads.

125. What is DBM?

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DBM (DoubleClick Bid Manager) is a demand-side platform (DSP) from Google. This helps in buying display media ads using programmatic strategy.

126. What is Ad Trafficking?

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Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which means Setting up the campaign, tracking links, the creatives etc… It is usually performed using an ad server or an advertising platform. For example Ad Trafficking is used in DFA/DFP.

127. Do you think DFA is an ad exchange?

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No DFA is a not an ad exchange. The purpose of DFA is to track and analyze the impressions/clicks received on the ad creatives.

128. What is Click Tag?

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Click tags are used to track the number of clicks on the link from different sources.

129. What is Google Publisher Tags?

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GPT is an ad tagging library to dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and key-values, builds the request, and displays the ad on web pages or mobile apps. Its is used for tracking purpose.

130. What is difference between direct marketing and branding ?

Ans:

In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.
In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

131. Which settings cannot be changed after the AdWords account is created ?

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Time Zone and Currency cannot be changed after account creation.

132. What do understand by Quality Score?

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Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

133. What is the impact of Quality score on CPC and Ad Position ?

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Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

134. What is Actual CPC ?

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The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.
Actual CPC = (AdRank to Beat/QS)+$0.01

135. What Kind of Quality Score you can achieve for keywords ?

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In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

136. What are the Factors which affect Quality Score ?

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Quality Score depends on the following metrics

CTR of the Keyword
Relevance of Keywords and Ads
Landing Page Quality
Historic Account Data

137. How can you Improve Conversion Rates ?

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By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

138. Is PPC Advertisement effect ranking of websites on search engines ?

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Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

139. Can you tell me limit of character used for PPC Ads ?

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Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

140. What are PLA Ads?

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PLA stands for product listing ads. This ad strategy is used to advertise products ads on Google search and partners. This campaign is also called as Shopping campaign mostly used by E-commerce websites.

141. What is meant by Converted Clicks ?

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Converted clicks is a metric which tracks the total no of clicks which resulted in conversions. This metric is deprecated by Google.

142. What is Remarketing Audience and how to generate this list?

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Remarketing audience are the users who visited our website. Using Google Remarketing tag in our website, we can add the users as our audience list.

143. When will be CPV charged for a in-stream ad for a video of 60 secs length?

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If the user watches 30 secs of the video. CPV will be charged in the account.

144. What is meant by Search Queries?

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Search queries are exact keywords for which your ads were triggered.

145. What is meant by Price Extensions?

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Price extensions is a now format of extension, to display the price of the relevant products.

146. What is Google AdWords Double Serving policy?

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It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the the ads from different providers.

147. What is Invalid Click and How Google determines the invalid clicks

Ans:

Invalid clicks are the fake clicks, unintentional and malicious software clicks. Google has a sophisticated mechanism and algorithms to automatically detect and filter the invalid clicks from user account. Invalid clicks in AdWords